My name is Gabriele and I am 37 years old. I currently work for Teknology S.A. I have been working here since September 2018. My role includes that of a Delivery Manager.
I am married and I have a daughter. She is 1 years old. I am a very sociable person. I consider myself to be an extrovert, because I enjoy going out and meeting new people.
I also like to spend most of my time outdoors and practicing various sports. My hobbies include cycling, going out with friends and exercising.
I am currently in charge of DEM (Direct Email Marketing) team. My responsibilities include: the delivery performance of our portals, checking the metrics, emails volume, IP performance and reputation, good delivery on all major providers (such as Gmail, Hotmail, Yahoo) for every open market and finally click and open rate.
This role requires a combination of strong coordination skills, as well as digital expertis and stakeholder management.
I take care of multiple content providers and I work with engineering teams in order to deliver high-quality content that meets business objectives.
My Accountabilities:
- Planning DEM campaigns, volume and strategy
- Check email, push notification volume and the metrics on our portals
- Monitoring our IP reputation and certification with ReturnPath Tools
- Monitoring the performance and deliverability on major postmasters tool (Gmail, Microsoft, Mail.ru, Yandex)
- Analysis of Email Campaign performance (CTR, CTOR, Bounce, Blacklist, Unsubscribe, Heat Map).
- Identify and articulate key performance indicators that clearly and measurably connect metrics to overall business objectives.
- Cluster user segmentation due to the business goal.
- Implement and planning triggered campaigns due to the user behavior
- Design and test new layout, subject and contents for our campaigns.
- A/B Testing
- Test the email inbox placement and providers rate
- Improve email best practices and evolution
- Work closely with DEM Team to coordinate campaign strategies in order to be in line with on-line (social, ADV, push) and on-line (press, media) communications.
- Update and maintain Social Media accounts and marketing strategies
Working for Yoox, I was responsible for planning, concept creation, KPI setting, and production guidance of digital campaigns for enterprise communications.
A combination of strong coordination skills as well as digital expertise and stakeholder management was required.
I helped in managing multiple content providers and I worked with creative teams in order to deliver high quality digital multichannel content that meets business objectives.
This was consistent with the corporate brand, and it created a positive user experience.
My Accountabilities:
- Planning Online Flagship Stores Daily Campaigns.
- Partner to develop coordinated, sophisticated, and high-quality content plans in support of digital campaigns.
- Identify and articulate key performance indicators that clearly and measurably connect metrics to overall business objectives.
- Understanding of how digital campaigns may require unique stakeholder management and planning / education.
- Understand and guide campaign stakeholders on the Online Flagship Stores digital production process.
- Managing a diverse workload and working with small creative teams.
- Advocate for content/layout innovation and experimentation.
- Understanding of changes in technology which enable, or impede/alter, previous approaches to innovation in digital.
- Stakeholder Management and Communications.
- Work closely with CRM Team to coordinate campaign strategy and draft content.
- Implement the logic of triggered rolling campaigns.
- Cluster user segmentation.
- Campaigns performance analysis (CTR, CTOR, Bounce, Blacklist, Unsubscribe, Heat Map).
- Monitoring the domain performance healt.
I worked on building and following most of important MSC's digital project, while MSC Agency Tool, MSC Multimedia Catalog and the MSC onboard video (tutorials video around MSC cruising services).
I also contributed my expertise to the digital development of the website and experience for the MSC Fantasia, MSC Magnifica, MSC Divina and MSC Splendida cruises ship.
I built and developed: websites, multimedia Flash animation, Multimedia cd-rom and an online ECM medical certified course for pharmacist and veterinary
For some important pharmaceutical brands (such as Roche Diagnostics, Bayer, Sara Lee), I built and developed: websites, multimedia Flash animation, Multimedia cd-rom and an online ECM medical certified course for pharmacist and veterinary.
Training with focus on the principal and fundamental themes: feedback, relationship, team, motivation.
What is Agile? How to apply it? Understand the concept, improve and mantain it.
Certificated English business Course, Level B2
Advanced Adobe Creative Suite workshop
Certificated English business Course, Level B1
Certificated Web and Multimedia specialization
Technical Electrotechincal and Automations 5 years graduation